Palm and Sprint are continuing their ad campaign for the Palm Pre, most recently with a new TV commercial, the second spot featuring the "Flow" theme. While the new one is more low-key than the first commercial (which featured a sea of martial arts performers similar to the Beijing Olympics), it gives a short look at the webOS cards interface, while in a serene setting. While she is browsing the cards, she says "Bing, bing, bing", which (coincidentally?) is promoting Microsoft's new search engine, Bing. What do you think of the new TV spot?
As for Sprint's recent efforts, they were recently recognized for their Now Network Campaign, notes Precentral. Sprint took home the Golden Lion award, one of the world's top advertising prizes, at the 56th Cannes Lions International Advertising Festival. In total, there were 208 finalists (from 2,205 entries) in the Cyber category. They also took home four Silver Lions and a Bronze Lion on the Digital Category, and were the only brand to take home multiple awards within a category. Sprint's advertising agency, Silverstein & Partners, was chosen as Interactive Agency of the Year. Watch the latest Now Network ad with the Palm Pre after the break.
To look back, several Sprint podcasts and a series of tech-centric Now Network commercials featuring the Palm Pre have already been aired (watch them here). Also, a hipster commercial featuring a rock tune and a giant Facebook mockup (created on the set of Warner Bros.) was also used as part of the Now Network campaign.
Out of all the Pre commercials so far, which one do you like the most?
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