Palm is no stranger to acquiring top talent from competitors to help bolster support for webOS and the Palm Pre; including Palm Developer Community Manager Chuq Von Rospach (a veteran at Apple who worked on Unix projects), Jon Rubinstein (former executive of Apple's iPod division, recently promoted to Palm CEO), and such sales talent such as Paul Ghent, former executive director of HTC Europe.
For their latest move, Palm has hired Jeff Zwerner as its new Senior Vice President of Brand Design. His roles will include "Palm’s global advertising, marketing communications, PR, events and Web design".
Zwerner worked at Apple from 2001-2003 and 1995-1996 in different creative director roles. He is also founder of Factor Design in San Francisco, which includes work for big names such as Coca-Cola, HP, and Apple, among others. Hopefully with a view from the inside, Zwerner will continue to raise the standards of the Palm brand and compete with the popularity of Apple's offerings.